The Detroit Auto Dealers Association (DADA), organizers of Motor Bella, the all-new, auto-centric event, taking place at the M1 Concourse Sept. 21 – 26, 2021 have announced the press conference schedule for Press and Industry Days, taking place Sept. 21 and 22.

Press conference schedule can be downloaded here.

(Press conference schedule subject to change, please refer to for updates)

In addition to scheduled press conferences, Motor Bella will feature activations and/or launches from Ford, Stellantis, GM and Toyota, with an expected 35 brands showcased throughout the show. The event will feature interactive displays on the KeyBank Track, a 120,000 sq. ft. off-road area and street course test drives. Many OEM participants will be organizing their own interactive displays and gamification-like drive opportunities for attendees.

Media credential registration is currently open. Industry Day tickets and Public Days tickets are also available for purchase.

Detroit Auto Show