RAM Truck Territory Indoor Track Experience

This experience is included with your Detroit Auto Show ticket purchase!

The Ram Truck Brand is bringing its RAM Truck Territory interactive ride experience to the Detroit Auto Show. The 30,000-square-foot ultimate in-truck adventure demonstrates the power and capabilities of the Ram Truck brand vehicle lineup. Professional drivers will navigate attendees through the interactive course in both the Ram 1500 light duty and 2500/3500 heavy duty trucks.  It is projected that 20,000 test-rides will be given.

  • Since the debut of the RAM Track in 2005, more than 805,000 people have experienced the interactive experience at auto shows, state fairs, rodeo, agriculture events and award shows in the U.S.

  • New for 2023, guests will experience the extreme articulation capabilities of RAM truck as they navigate around a pair of convex wedges at 26-degrees. Guests will feel the traction and experience hill descent technology on the RAM Mobile Mountain, a 18’ tall, 30- yard long mountain.
For 2023, RTT will offer:
  • 18’ Hill with 35-degree ascent/descent (NEW)
  • Dual Turning Wedges (NEW)
  • Breakover Log Crawl (NEW)
  • High Banked Wedge
  • Culverts
  • Tow Tower Interactive Demo (New)
  • Elevated TRX Display
Off-road test drives vehicles:
  • RAM 1500 Rebel
  • RAM 1500 Limited
  • RAM 1500 Limited GT
  • RAM 2500 Rebel
  • RAM 2500 Power Wagon
  • RAM 2500 Limited
  • RAM 3500 Limited
Course Construction Facts:
  • 30,000-square foot exhibit
  • 280,000 lbs. of freight (18) Truckloads
  • 20 cubic yards of hardwood mulch
  • (12) Pine trees ranging from 8-18 feet
  • 50’ x 14’ LED Wall
  • Over 9,000 square feet of graphic