Media and Technology Days (Sept 13-14) coincide with the show’s new Mobility Global Forum, a two-day event featuring powerful perspectives from 30+ thought leaders in mobility, design and technology, including New York Times best-selling author Malcolm Gladwell on September 14.

Media must register for credentials to attend Media Day: Credential registration ends Aug. 31.

Technology Days tickets enable daily access to the Mobility Global Forum and are available for purchase at $75/person, per day. Technology Day tickets on Sept. 14 allow access to the Malcolm Gladwell presentation. Visit

Press Conference Schedule

Tuesday, September 12

F-150 Fest – Ford Motor Company,

Hart Plaza, Detroit
Media invited to RSVP here.

5:30 p.m.

Wednesday, September 13

Show Floor Access Opens

Main Show Floor

9:00 a.m.

Detroit Auto Show Welcome

Main Show Floor Stage

9:10 – 9:15 a.m.


Main Show Floor Stage

9:15 – 9:35 a.m.


Cadillac Exhibit, Main Show Floor

9:45 – 10:15 a.m.


GMC Exhibit, Main Show Floor

10:25 – 10:55 a.m.


Jeep Exhibit, Main Show Floor

11:05 – 11:35 a.m.

Alef Aeronautics

Alef Exhibit, Main Show Floor

2:00 – 2:45 p.m.

EyesOn Design Awards

Main Show Floor Stage

3:00 – 3:45 p.m.

Mustang Bred to Race – Ford Motor Company

Grand Riverview Ballroom
Media invited to RSVP here.

7:00 p.m.