Now in its 44th year, Charity Preview is embracing NAIAS’ transformation with an evolution of its own.
With warm summertime temperatures, more daylight hours and an expanded auto show campus – including Cobo Center and Hart Plaza – NAIAS officials say they are looking at all options for Charity Preview on Friday, June 12, 2020.
“We want to expand the reach of Charity Preview and bring in a wider audience,” said NAIAS Executive Director Rod Alberts. “We’re looking at the possibility of adding various levels of involvement to welcome new generations to the Preview. We want the night to be one that many people can enjoy for our charities.”
It is expected the event – considered the largest annual single-night fundraiser in the world -- will feature multiple entertainment stages throughout with various genres of music.
There may also be a change in the traditional black-tie attire.
“The jury is still out on the dress code,” said 2020 NAIAS Chairman Doug North speaking at a recent NAIAS event. “With a larger campus to work with and more activities and walking, we are leaning away from absolute traditional black tie – so expect a little more swagger which means maybe a creative black-tie event theme or summer chic look.”
Look for more Charity Preview details in the coming weeks.