DETROIT – (June 16, 2022) – The North American International Auto Show (aka Detroit Auto Show) is pleased to announce applications are now open for technology startups to exhibit at the upcoming auto show this fall. The Startup Exhibition will be located within AutoMobili-D, the technology showcase that is located on the main show floor during Media and Industry Tech Days, September 14 – 15, 2022.

AutoMobili-D, presented by the Michigan Economic Development Corporation (MEDC) and the Michigan Office for Future Mobility and Electrification, features 80+ technology companies including the latest vehicle innovations from Tier 1 suppliers, universities, and the mobility startup community.

Startups must meet specific criteria in order to be selected to participate in this reduced-fee exhibit area. Criteria includes revenue of less than $10M, an employee roster under 100, investment thresholds and length in business.  The application and requirements can be found here.

“The Startups are a very exciting element of the show, providing visiting media and the mobility industry a sneak-peek at the vehicle technologies of the future,” said Detroit Auto Show Executive Director Rod Alberts. “It is not unusual for an innovative Startup at our show to find business, and even be acquired by a larger company.”

The Startup Exhibition Area is sponsored by Plug and Play Detroit.  With a network of more than 40,000 Startups globally, Plug and Play Detroit will share the Startup Exhibition application throughout their platform to bolster new automotive technology focusing on mega trends such as AI/ML, sensors and autonomous vehicles, connectivity and in-cabin experience, shared economy, sustainability, and technologies pertaining to electrification.

Past companies exhibiting in this Startup Exhibition Area had exceptional success:

“Showcasing innovative technologies and solutions at the auto show is a great opportunity to connect with automotive professionals and executives.” – Marc Rosenmayr, with Aira, a company offering FreePower, the truly convenient wireless charging experience.

“We had such significant interest from the 2021 event, we are planning a global product launch and an expanded display at the 2022 show.” – Q Johnson, Plug Zen, an EV charging company.

“We could not have been more excited to participate at Motor Bella last year. There were so many opportunities to build relationships and future business opportunities. We’ll be back in 2022.” – John Petrous, Tappy Guide, creators of a Smart City, Transportation, and Mobility app designed for people with disabilities, senior citizens, and veterans.

About The North American International Auto Show

The North American International Auto Show (aka Detroit Auto Show) is one of the most influential annual automotive events in the world and a showcase for emerging technologies. September of 2022 ushers in the next-generation auto show in Detroit featuring a totally transformed indoor and outdoor experience, including brand-defining vehicles, product ride-and-drives and dynamic experiential activations. The reimagined event includes: Media Day, an opportunity for automakers and industry suppliers to debut new products and technologies; Industry Tech Days, a chance to preview emerging mobility technologies and engage with innovators; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a signature fundraising gala for children’s charities; and the Public Show, a nine-day mobility and community celebration with activations and entertainment citywide. For more information, visit

Dates for the 2022 Detroit Auto Show:

  • Media Day, Wednesday, Sept. 14
  • Industry Tech Days and AutoMobili-D, Wednesday, Sept. 14 and Thursday, Sept. 15
  • Charity Preview, Friday, Sept. 16
  • Public Show, Saturday, Sept. 17 – Sunday, Sept. 25


Lisa Gill
MBE Group, on behalf of DADA

Detroit Auto Show