Location:  M1 Concourse Roadway, Pontiac, Michigan
Dates and Hours of Operation:  Tuesday, September 21 and Wednesday, September 22, 9:00 am – 8:00 pm.
Important Details:  A high-top table, two chairs and a back panel for logo/company name and booth number provided. A small fee is required as outlined below.
Participation Fee: $500

The Startup AutoMobili-D Showcase:

This September, the Motor Bella Startup Exhibit Area will be located within AutoMobili-D (AMD), the technology showcase that in 2019 was staged at the North American International Auto Show (NAIAS).  NAIAS is paused for 2021 due to the pandemic. We are pleased to welcome the Startup Exhibit Area to this new inaugural event produced by the Detroit Auto Dealers Association.

Qualified startup companies will be exhibiting in a tented display area connected to the Tier One automotive supplier exhibit area and near the trackside OE displays. Further information about Motor Bella and a map of the AutoMobili-D location can be found at

Any startup interested in applying should complete and submit the application below.  A startup qualified to participate in AutoMobili-D is defined as a technology company as follows:

  • Total revenue less than $10M
  • Total investment less than $10M
  • Less than 8 years old as of June 2021
  • May not be a wholly owned subsidiary of a larger corporation
  • Must have less than 100 employees

AutoMobili-D is sponsored by the Michigan Economic Development Corporation (MEDC) and will be open for Press & Industry Days at Motor Bella (9/21 – 9/22).  MEDC is planning to schedule Match Meetings for selected startups who are AMD startup exhibitors.  Upon selection, your company will be connected with MEDC representatives to coordinate the meeting.

About Motor Bella:

Motor Bella is a new auto-centric event created and produced by the Detroit Auto Dealers Association to provide opportunities for automakers and suppliers to showcase their vehicles and new technologies at a location that permits “hot” track, off-road, display and ride and drive opportunities. It is being staged at M1 Concourse to provide automakers and suppliers exciting activation options. 

* Please fill out and submit the following form if you are a startup that meets the criteria above and are interested in exhibiting in AutoMobili-D at Motor Bella.

For further information please contact: