4:00 pm EST – Calling All Cars: The Technology Behind the Connection

Vehicle-to-vehicle, vehicle-to-infrastructure and even vehicle-to-pedestrian technologies and platforms will be required for autonomous driving to be fully optimized and safe for all players in traffic, asserted members of an AutoMobili-D panel at the 2017 North American International Auto Show today.

Overall, the digitization of road transportation vehicles comprise a $5-trillion economic opportunity over the next decade, according to an analysis by Andreas Mai, former director of smart connected vehicles for Cisco Systems. That includes $1.254 billion in advanced driving-assistance systems and $895 billion in mobility as a service, but only $790 billion in self-driven vehicles per se. The final figure, Mai said, reflects that the actual market penetration of self-driven vehicles in 10 years will “still be extremely low.”

Qualcomm understands both smartphones and the automotive business because it supplies chips to both industries. In that sense, said Christopher Borroni-Bird, the company’s vice president of strategic development, one of the most promising areas for using V2X improvements is in helping pedestrians to communicate with drivers “to get alerts about each other even before they can see each other” at an intersection.