In a keynote address at NAIAS, BlackBerry Executive Chairman and CEO John Chen today unveiled BlackBerry Jarvis, a software cybersecurity product. BlackBerry is initially marketing this solution to automakers.

“Connected and autonomous vehicles require some of the most complex software ever developed, creating a significant challenge for automakers who must ensure the code complies with industry and manufacturer-specific standards while simultaneously battle-hardening a very large and tempting attack surface for cybercriminals,” said Chen.

BlackBerry has already begun trials with Jarvis and some of the world’s largest automakers.

“Jaguar Land Rover and BlackBerry share a common objective in bringing the most intelligent vehicles to reality,” said Dr. Ralf Speth, CEO, Jaguar Land Rover. “BlackBerry Jarvis addresses the software cybersecurity needs of the automotive industry. In our independent study, Jarvis delivered excellent efficiencies in time-to-market, significantly reducing the time to security assess code from thirty days to seven minutes. The productivity delivered by Jarvis combined with BlackBerry’s trusted security heritage can transform vehicle safety.”