From a segment-reinventing minivan to luxury flagships, twin-turbocharged powerhouses, plug-in hybrids and autonomous drive functions, automakers showcased the sharpest of cutting-edge technologies, products and brand-building strategies at this year’s North American International Auto Show Press Preview.

Show officials report 5,068 journalists from 60 countries attended the two-day Press Preview that has become synonymous with generating news that shapes the future of the industry and attracts the world’s top automotive leaders.

A long list of CEOs and top industry executives attended Press Preview, many of which took the stage during press conferences, including:




Bruce McDonald

Vice Chairman, Future CEO


Yasumori Ihara


Aisin Seiki Co., Ltd.

Scott Keogh


Audi of America

Ludwig Willisch

Chairman, President and CEO  

BMW of North America

Dan Sandberg


Brembo North America

Kazumasa Kimura

President and COO

DENSO International America, Inc.

Sergio Marchionne



Mark Fields


Ford Motor Company

William Clay Ford Jr.

Executive Chairman

Ford Motor Company

Mary Barra


General Motors

Takuji Yamada

President and CEO

Honda Motor Co. Inc., America

David Zuchowski

President and CEO

Hyundai Motor America

Roland Krueger


Infiniti Motor Co., Infiniti Americas

Jang Won (Justin) Sohn 

President and CEO

Kia Motors America Inc.

Dietmar Exler


Mercedes-Benz, U.S., Canada, and Mexico

Jean Dominique Senard



Klaus Zellmer

President and CEO

Porsche Cars North America, Inc.

Akio Toyoda


Toyota Motor Company

Michael Horn

President and CEO

Volkswagen Group of Americas Inc.

Lex Kerssemakers

President and CEO

Volvo Cars USA

Julio Caspari


ZF North America

“Again this year, we enjoyed the confidence of automakers who selected our show and the heart of the industry, the Motor City, as the backdrop for their new product reveals,” said 2016 NAIAS Chairman Paul Sabatini. “Of the 57 introductions at NAIAS, nearly 90 percent were worldwide debuts, which is an incredible testament to the global position of importance that NAIAS plays in automaker’s new vehicle and technology launch strategies.”

Media saw a show floor that was completely redesigned this year. More than 70 percent of the displays are newly designed, representing about a $200 million investment on the part of exhibiting automakers, suppliers and partners.

Journalists also experienced the first-ever Data Asset Management portal at an auto show designed exclusively for media. Through a Technology Partnership with IBM, media enjoyed a one-stop portal for accessing OEM, supplier and sponsor partner content ranging from press releases to graphics to video.

Returning for the 28th year was the Michelin Media Center, “the best media center in the world,” as heralded by the press corps last year. Located in Cobo’s Grand Riverview Ballroom, the Michelin Media Center reported the highest bandwidth capacity in the history of NAIAS Press Preview.  The center saw over 5,800 attendees walk through its doors (consuming 2,800 meals and 8,000 beverages) and had over 1,000 social media posts to its Michelin #BigBoard.