Stellantis announced that it will run off-road and on-track activations for media, industry and public attendees at Motor Bella, the all-new, auto-centric event, taking place at the M1 Concourse in Pontiac, Michigan. The ride-along activations will take place throughout the show and feature Jeep, Ram and Dodge vehicles.
“One of the unique aspects of Motor Bella being held at the M1 Concourse was the opportunity to build a large-scale off-road track for ride-along activations,” said Rod Alberts, executive director, Detroit Auto Dealers Association. “That, along with the on-site 1-mile KeyBank Track will enable our attendees to really see, hear and feel many of the new vehicles that they’ll be driving in the future.”
In addition to the Stellantis vehicles, Motor Bella will feature activations and/or launches from Ford, GM and Toyota, with an expected 350 vehicles from 35 brands showcased throughout the show, as well as more than 80 speakers during Press, AutoMobili-D and Industry Days. The event will feature interactive displays on the KeyBank Track, a 120,000 sq. ft. off-road area and Woodward Avenue street course test drives. OEM participants will be organizing their own interactive displays and gamification-like drive opportunities for attendees.
Motor Bella will host Press and Industry Days Sept. 21-22 and will open to the public Sept. 23-26.