Q’d Up Mobility: Designing Experiences for Smart Mobility

The technology inside a car and the way it is designed is increasingly becoming the reason consumers buy and love their cars. Meanwhile, the key automotive differentiators of the past – horsepower, how a car handles through a curve – continue to become less important as buyers focus moves from RPM to EPM or Experiences Per Mile.

How is the industry responding and building experiences in the vehicle that connect drivers to their digital lives? 

This question and other topics related to the impact of the latest technologies, connectivity and experiences on smart mobility will be explored during the second installment of Q’d Up Mobility, which will feature a panel discussion from four members of the Experiences Per Mile Advisory Council at 1 p.m. on October 22.

You can register here.

The Experiences Per Mile Advisory Council was formed by HARMAN and SBD Automotive to encourage collaboration among an exclusive group of automotive executives, analysts and industry insiders regarding the changing value chains in automotive being driven by the connected movement. The purpose of the EPM Advisory Council is to uncover best practices and foster cross-industry innovation to define and improve the in-vehicle experience for consumers.

Panelists will include:


  • Nick Parrotta, Chief Digital & Information Officer, HARMAN
  • May Russell, Emerging Technologies Executive, CIO Ford Commercial Solutions, Ford Motor Company
  • Bill Foy, Head of Global Automotive, Amazon Web Services
  • Charity Rumery, Head of Automotive and Industrial Sales, Americas Region, HERE Technologies

The discussion will be moderated by Leslie Allen, Editor of Shift magazine and News Editor overseeing mobility coverage for Automotive News.

The North American International Auto Show (NAIAS) launched Q’d Up Mobility – a new thought leadership series – in September. Q’d Up Mobility was established to provide a virtual stage for the most innovative and influential automotive and mobility industry leaders. Past Q’d Up Mobility events can be viewed at naias.com/qd-up.