The Detroit Auto Dealers Association is proud to announce the Michigan Economic Development Corporation (MEDC) has signed on as a lead sponsor with Motor Bella, the new auto-centric event produced by DADA and planned for September 21 – 26, 2021 at M1 Concourse in Pontiac.  MEDC is the sole sponsor of the AutoMobili-D Technology Showcase which will feature dozens of next-generation technology exhibits and startup displays.  AutoMobili-D will be staged in a 25,000 sq. ft. pavilion during Motor Bella’s Press and Industry Days (9/21 – 9/22).

On Wednesday, September 22, MEDC will conduct mobility panels during the AutoMobili-D panel discussions at the M1 Event Center.

The Michigan Economic Development Corporation (MEDC) is the state’s marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan’s economy.  In collaboration with the MEDC and other state agencies, the Office of Future Mobility and Electrification is working across state government, academia and private industry to enhance Michigan’s mobility ecosystem and assist in the development of emerging technologies, electrification policies and the growth of related businesses.

“DADA’s long-standing partnership with MEDC has enabled our events to showcase the latest mobility technologies, many of which have never been seen before,” said Doug North, Chairman of Motor Bella.  “We are honored to be able to help support the State of Michigan and its transportation and business attraction activities to remain a leader in automotive manufacturing, mobility and electrification.”

“The Michigan Economic Development Corporation and the Office of Future Mobility and Electrification are honored to partner with Detroit Automotive Dealers Association at this year’s Motor Bella experience at M1 Concourse,” said Trevor Pawl, Chief Mobility Officer for the State of Michigan. “As the global epicenter of the automotive and mobility industries, it only makes sense that Michigan is home to the 2021 Motor Bella.  Join us September 21st through the 26th for a journey through the future of mobility and electrification.”