Ford Motor Company has announced they will unveil the new Ford Expedition on Tuesday, September 21, at Motor Bella, the all-new, auto-centric event, taking place at the M1 Concourse in Pontiac, Mich. The reveal will include the debut of the new Expedition designed to broaden the full-size SUV’s appeal with customers.
In addition to the new Ford vehicles, Lincoln will display the new 2022 Navigator flagship SUV and the Aviator Shinola Concept following their public debuts last month.
“Motor Bella is a next-generation mobility event that will combine big, exciting reveals like the one Ford has planned, with interactive, fun on-track and off-road activations to deliver a fresh and entertaining show experience to the public, the industry and the media,” said Rod Alberts, executive director, Detroit Auto Dealers Association.
In addition to the Ford debuts, Motor Bella will feature activations and/or launches from Stellantis, GM and Toyota, with an expected 350 vehicles from 35 brands showcased throughout the show, as well as more than 80 speakers during Press, AutoMobili-D and Industry Days. The event will feature interactive displays on the KeyBank Track, a 120,000 sq. ft. off-road area and street course test drives. OEM participants will be organizing their own interactive displays and gamification-like drive opportunities for attendees.
Motor Bella will host Press and Industry Days Sept. 21-22 and will open to the public Sept. 23-26.