DETROIT, December 16, 2019 – The North American International Auto Show (NAIAS) today announced Charity Preview will expand into Hart Plaza with two ticket options offering indoor and outdoor entertainment, experiential displays, some of the city’s best eats and a reimagined summertime dress code. The signature event is Friday, June 12, 2020, and will span the 2-million-square-foot TCF Center and Hart Plaza auto show campus.
The new format for the event is designed to expand the appeal to a broader audience, capitalize on Detroit’s beautiful riverfront and make the region’s most glamorous night out accessible to more people. It is an example of how 2020 NAIAS will evolve as the show moves from its traditional date in January to June.
“Charity Preview will be a party inside and outside that welcomes both an updated creative black-tie audience as well as late-night summer-chic attired guests,” said 2020 NAIAS Chairman Doug North. “Warm temperatures and late sunsets will make for a spectacular evening in terms of what attendees are going to see and experience at this special night of giving.”
Two Ticket Options
The 2020 event features two distinct ticket options: one targeted at guests looking for engagement with the entire auto show experience, and the other designed for attendees who are interested in being part of a “cool cars, great music, street food” kind of outdoor summer experience.
The two ticket options include:
Charity Preview Hours
With an auto show campus double in size and two new ticket offerings, NAIAS has announced an expanded Charity Preview schedule:
Tickets On-Sale Date
Charity Preview tickets will go on sale on Monday, March 16, 2020.
New Dress Code
Charity Preview guests will sport a new look in 2020 with two preferred styles of dress: creative black-tie for those with All Access Tickets and summer-chic for the later evening individuals holding Outdoor Access Tickets.
“Inside, expect to see splashes of color and fun accents added to black-tie attire,” North said. “Outdoors, look for semi-formal with a summertime flair.”
Visit naias.com early next year to find helpful Charity Preview style tips regarding our new dress code for 2020.
New Charity Joins List of Beneficiaries
NAIAS also announced the addition of University of Michigan C.S. Mott Children’s Hospital to the list of Charity Preview beneficiaries for 2020. The 1.1-million-square-foot hospital is home to both C.S. Mott Children’s Hospital and Von Voigtlander Women’s Hospital which provides specialty services for newborns, children and pregnant women.
Charity Preview will continue to benefit eight other children's charities, including:
Since 1976, the Charity Preview has raised more than $121 million for Southeastern Michigan children’s charities – over $41 million of which was raised in the last 10 years alone.
Official Partners of 2020 Charity Preview
NAIAS is also pleased to announce:
About the North American International Auto Show
Now in its 32nd year as an international event, the North American International Auto Show (NAIAS) is the most influential annual automotive event in the world. NAIAS is where future mobility innovations meet the pavement. With the largest concentration of the world’s top automotive and technology executives, designers, engineers and thought leaders, NAIAS serves as the global stage for companies to debut brand-defining vehicles, offer product ride-and-drives and announce industry-shaping plans. Starting in 2020, the reimagined show will be held in June, allowing exhibitors to take advantage of indoor and outdoor venues. NAIAS is the only event of its kind to present six unique shows in one, including: The Gallery, an ultra-luxury automotive event; Press Preview, an opportunity for automakers to debut new products and technology; AutoMobili-D, an inside look at future mobility platforms; Industry Preview, a one-of-a-kind networking opportunity on the show floor; Charity Preview, the largest annual single-night fundraiser across the globe; and then concluding with an eight-day Public Show. For more information, visit naias.com.
2020 NAIAS Dates:
The Gallery: Sunday, June 7
Press Preview: Tuesday, June 9 – Wednesday, June 10
AutoMobili-D: Tuesday, June 9 – Thursday, June 11
Industry Preview: Wednesday, June 10 – Thursday, June 11
Charity Preview: Friday, June 12
Public Show: Saturday, June 13 – Saturday, June 20
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On behalf of the North American International Auto Show