The Courageous Persuaders program, sponsored by the Detroit Auto Dealers Association (DADA) Education Foundation, is pleased to announce its 19th Annual Video Scholarship Competition.

Become a Courageous Persuader

Compete for scholarship dollars and a chance to air a commercial on TV. Create a 30-second commercial to warn middle school students about the dangers of underage drinking or the dangers of texting while driving. Students can enter separate videos in both categories. The competition is open to high school students in grades 9-12.

Teachers and principals, school audio/visual departments, parents and community leaders are invited to lend support by sharing their equipment and encouragement and promote the program as a unique scholarship competition that is both challenging and fun.

Important Dates

The Courageous Persuaders® video entry deadline is February 8, 2019. Winners will be announced at the Awards Celebration in May 2019.


Listen to the Signs - Grand Prize Courageous Persuaders Award