Be a part of the excitement on the hottest night this winter.

Enjoy the first views of the spectacular North American International Auto Show 2018. Charity Preview is your opportunity to be a part of one of the most exclusive, high profile events in the nation.

Proceeds directly benefit a wide range of children's charities. Funds raised will support services for children of all ages from birth to 18. Since 1976, the Charity Preview has raised more than $112 million for southeastern Michigan children's charities - over $41 million of which was raised in the last 10 years alone. For more information on Charity Preview, call 888.838.7500.

Charity Preview Date and Time

Friday, January 19, 2018
6 p.m. – 9 p.m.

AFTER 9, the North American International Auto Show’s official Charity Preview after-party at Cobo Center, allows you and your friends to stay inside and rock the night away. Enjoy memorable performances by Motown’s very own, The Four Tops, and returning favorite, Your Generation In Concert.

– Don’t miss the bars in the AFTER 9 Club and Atrium that will be serving up plenty of cocktails and cold beer for purchase.
– Gourmet food also available for purchase in the AFTER 9 Club located in the Grand Riverview Ballroom.
– Your Charity Preview ticket allows access to AFTER 9.

9:00 p.m. – 10:00 p.m.: The Four Tops performance on Atrium stage
9:00 p.m. – midnight: AFTER 9 Club hours
10:00 p.m. – midnight: Your Generation In Concert performance on Atrium stage


Charity Preview tickets are $400 per person, $390 of which is tax deductible.

Please note: Tickets will not be mailed until 6 weeks prior to the event.

Contact Us

  • Ticketing Office

    1900 West Big Beaver Road
    Suite 100
    Troy, MI 48084
    Phone: 888.838.7500
    Fax: 248.283.5124
    Hours of Operation:
    Monday – Friday
    9:30 a.m. – 4:30 p.m.

Charity Preview Sponsors

Presenting Sponsor

Hospitality Sponsor:

VIP Ribbon Cutting Reception Sponsored by:

Official Social Media Sponsor of Charity Preview

Official Broadcast Partner of Charity Preview

For further information regarding NAIAS sponsorship opportunities, please contact Tavi Fulkerson of The Fulkerson Group at 248-819-8332 or