The North American International Auto Show (NAIAS) and the PNC Foundation announced today the release of a second locally written and illustrated storybook designed to encourage preschool vocabulary development in a fun, engaging way.

PNC is sponsoring the storybook in support of Grow Up Great, its $350 million, multi-year bilingual initiative in early childhood education.

The book, entitled Pincy’s Auto Show Adventures: Special Agent Pincy, will be officially unveiled and presented to Detroit Public Schools pre-K children at the Coleman A. Young Elementary School Tuesday, Jan. 24, 2017, at 9:30 a.m. Detroit Piston legend Earl Cureton will be the featured guest at the unveiling and will read preschoolers the continuing adventures of Pincy, the lovable canine who captured the hearts of tots in the first book released last year, “Pincy’s Auto Show Adventures: Pincy Saves the Day!”

“‘Pincy’s Auto Show Adventures: Special Agent Pincy” was created to entertain children with a wonderful story that takes place right in their own backyard,” said PNC Regional President Ric DeVore, speaking on behalf of the PNC Foundation.  “Vocabulary is considered a vital educational building block and has become a significant focus within early learning.  This book gives parents and caregivers an exciting tool to enhance their children’s word development.”

Each child at the unveiling will receive a copy of the new book and a stuffed animal version of Pincy seated behind the wheel of a bright orange car.

“Pincy’s adventures not only give kids a fun way to think about cars and the auto show, but more importantly, the book focuses on a key building block in learning and that is vocabulary,” said 2017 NAIAS Chairman Sam Slaughter. “The old adage, ‘Readers are Leaders,’ is more than a phrase; it speaks volumes about the importance of introducing vocabulary and reading early in the learning process.”

About the PNC Foundation
The PNC Foundation, which receives its principal funding from The PNC Financial Services Group (NYSE: PNC), actively supports organizations that provide services for the benefit of communities in which it has a significant presence. The foundation focuses its philanthropic mission on early childhood education and community and economic development, which includes the arts and culture. Through Grow Up Great, its signature cause that began in 2004, PNC has created a $350 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life.

About the North American International Auto Show
Now in its 29th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, technologies, people and ideas that matter most – up close and in one place. Administered by executive director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit naias.com.

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2018 NAIAS Dates:
The Gallery – Saturday, January 13, 2018
AutoMobili-D – Sunday-Thursday, January 14-18, 2018
Press Preview – Sunday-Tuesday, January 14-16, 2018
Industry Preview – Wednesday-Thursday, January 17-18, 2018
Charity Preview – Friday, January 19, 2018
Public Show – Saturday-Sunday, January 20-28, 2018

SOURCE North American International Auto Show

For further information: Max Muncey, PR Manager, NAIAS, Email: mmuncey@dada.org, Phone: (248) 283-5139, Cell: (248) 763-6116