The Detroit Auto Dealers Association (DADA) Education Foundation reminds students and teachers that the deadline for entry into the Courageous Persuaders video competition is February 9, 2017.

“The DADA is committed to encouraging and rewarding children who take a stand against underage drinking and driving as well as distracted driving” said Ryan LaFontaine, DADA president. “I can’t think of a more important initiative than to educate teenagers on the dangers of these activities than through peer-produced videos.”

Courageous Persuaders offers over $26,000 in scholarship awards and is a competition-based scholarship program that invites high school students to create a 30-second commercial about the dangers of underage drinking or the dangers of texting while driving. The commercials are targeted toward middle school-aged children, with the winning entries aired on television and via streaming video on CourageousPersuaders.com. The Michigan Department of State also shows the winning commercials in select Secretary of State (SOS) branch offices. The winners will be announced at a gala Awards Celebration to be held in May.

In 2016 the contest drew 652 entries from 242 high schools, and has involved over 1,000 students from 43 states across the U.S. and from Canada.

Winning entries are eligible for the following scholarship awards:

Dangers of Underage Drinking and Driving:

  • Grand Prize: $3,000
  • First Place: $2,000
  • Second Place: $1,000
  • Third Place: $500

Dangers of Texting While Driving:

  • Detroit Auto Dealers Association: $2,000
  • Harold and Carolyn Robison Foundation: $2,000

Additionally, Courageous Persuaders partners present:

  • State Farm Fan Favorite Award: $3,500. Determined through independent votes of videos posted on a dedicated YouTube channel, a $2,500 cash prize will be presented to the classroom of the school that produced the video that garners the most votes, and a $1,000 scholarship will be awarded to the student.
  • Lindsey Renee Cianciolo Family Memorial Scholarship: $3,000. Two $1,500 Michigan-based scholarships are donated by Lindsey’s father, Michael, her sisters, Allie and Mary Cianciolo and friends of Michael. Lindsey died on January 5, 2005 at the age of 20 in a motor vehicle accident which was largely caused by underage drinking.
  • Detroit Auto Dealers Association (DADA) Award: $2,000. DADA, the primary sponsor and administrator of the Courageous Persuaders program through its DADA Education Foundation, will also provide a $2,000 scholarship on the dangers of underage drinking.
  • Adcraft Club of Detroit Award: $2,000. The Adcraft Club award is presented to the student(s) whose commercial best conveys factual information about the dangers of alcohol use.
  • Michelin Award: $2,000. The Michelin Award is presented to the student whose video commercial best illustrates the dangers of underage drinking and its effects on driving.
  • AutoTrader Award: $2,000. AutoTrader is proud to support Courageous Persuaders and its focus on educating and informing today’s youth on the dangers of underage drinking and driving with a $2,000 scholarship.
  • State Farm Insurance: $1,000. State Farm will select the winning commercial based on persuasiveness and creativity on the dangers of distractive driving.
  • College for Creative Studies (CCS) Award: $250. The CCS award is chosen based on the cognition, creativity, and craftsmanship of the commercial.
  • Wall Street Journal (WSJ) Courageous Leader Award. The WSJ Courageous Leader Award is presented to a teacher for his or her extraordinary support of the Courageous Persuaders program.

For more information regarding Courageous Persuaders, including 2016 winning commercials or details on the overall competition, please visit the website.

The Courageous Persuaders program was created in 2000 by the late Oakland County District Judge Michael A. Martone and John Barczyk, a retired local McCann-Erickson advertising executive. In 2007, the DADA Education Foundation became the primary sponsor and administrator of the Courageous Persuaders.

About the DADA Education Foundation
The mission of the DADA Education Foundation is to promote excellence in education through quality programs and leadership.

About Detroit Auto Dealers Association (DADA)
The DADA was founded in 1907 by 17 local car dealers, and has grown to more than 220 member car and truck dealers who donate their time and resources to a host of community activities. Currently, the DADA members collectively employ more than 16,500 people. Many members participate in the NAIAS, LLC, which is responsible for the production of the North American International Auto Show (NAIAS). To find out more about Detroit Auto Dealers Association, visit dada.org. To find out more about the NAIAS, visit naias.com.

SOURCE Detroit Auto Dealers Association (DADA)

For further information: Sandy Herp, 248.283.5138, sherp@dada.org