North American International Auto Show - January 11-25, 2009, COBO Center, Detroit, Michigan
News Flash December 3, 2008
NAIAS Intros On Track For Excitement

The North American International Auto Show (NAIAS) is on pace to provide worldwide media and car fans the new product excitement they have come to expect.

"Our exhibitors know our show draws more than 6,000 media from around the world," said NAIAS Executive Director Rod Alberts. "Showcasing product on a global stage during Press Preview, and then to the Motor City during the public show, is more than a marketing strategy. It's about the passion and the pride that the product ignites in people around the world, while also recognizing the reality of today’s budget constraints."

Alberts added that the highly competitive nature of the industry means most manufacturers keep plans secretive until the show draws closer. Until then, anticipation continues to build for the innovation, technology and creativity on the horizon.

An overview of some of the excitement set for 2009 includes:
  • General Motors confirmed it will hold the world debut of three new production vehicles, scheduled for arrival in showrooms in the near future. GM will premiere the 2010 Buick LaCrosse sedan, the 2010 Cadillac SRX crossover and the 2010 Chevrolet Equinox compact sport utility.
  • Ford promises some show-stoppers but is playing coy on details just yet. Company executives are teasing the media with hints that the models being shown for the first time in Detroit will be the next step in Ford’s future global design direction.

    (EDITOR'S NOTE:   Directly from Ford's report to the Senate Banking Committee released Tuesday, Dec. 2.:  "Next month at the North American International Auto Show in Detroit, we will discuss in detail Ford's accelerated vehicle electrification plan, which includes bringing to market by 2012 a family of hybrids, plug-in hybrids and battery electric vehicles. Our work will include partnering with battery and powertrain systems suppliers to deliver a full battery electric vehicle (BEV) in a van-type vehicle for commercial fleet use in 2010 and a BEV sedan in 2011. We will develop these vehicles in a manner that enables us to reduce costs and ultimately makes battery electric powered vehicles more affordable for consumers."
  • Chrysler will hold three world debuts. The automaker is keeping details of those secret until closer to showtime.
  • Toyota revealed it will use NAIAS 2009 as the stage to unveil its much-anticipated next-generation Prius hybrid. In addition to the 2010 Toyota Prius, Toyota also will unveil to the world a new Lexus hybrid.
  • Honda, likewise, will unveil a hybrid – its equally anticipated – 2010 Honda Insight.
  • The always-popular Mini will hold the world reveal of its new Cooper convertible.
  • Kia plans the world debut of a new concept vehicle.
  • Volkswagen promises the debut of a green but sexy model.
  • Mazda unveils the five-door version of its highly successful Mazda3.
  • Chinese automakers BYD and Brilliance Auto plan new model debuts as well.

In addition, the traditional crowd-pleasing luxury cars will shine at the NAIAS 2009:
  • Audi plans at least two world debuts, including the premiere of a new production model and a concept strongly hinting at a future production car.
  • Bentley will hold the world introduction of a new model, details of which are being withheld until a future date.
  • BMW will only say it has major product news for the show. More on the specifics later.
  • Maserati will show off its Grand Turismo S to the world. 

NewsFlash and ShowTalk Go Digital
This year, the Auto Show's key industry publications are being designed and delivered in a digital format. This move reflects the Auto Show's commitment to deliver both event and industry-related news in a more timely and productive way. The new approach to NewsFlash and ShowTalk is part of a larger auto show communications' initiative that will be implemented beginning in 2009. Experience more at the new Auto Show web site,

About the North American International Auto Show
Rod Alberts - Executive Director

Entering its 21st year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at

Press Preview - Sunday, January 11-13, 2009
Industry Preview - Wednesday, January 14-15, 2009
Charity Preview - Friday, January 16, 2009
Public Show - Saturday, January 17-25, 2009

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