NAIAS Connect - January 2014
  Welcome to NAIAS Connect, your e-news connection to the North American International Auto Show.

IN THIS ISSUE:
Worldwide Unveilings Dominate at NAIAS
NAIAS Media Reach Touches All Corners of the Globe
Vice President Leads List of Top Officials at NAIAS
Biggest Night of Giving Raises $4.8 Million; 23 Percent Over 2013
Studio 25 at NAIAS Rocks
NAIAS Grows Social Media Audiences
Industry Preview Draws Attendees from 28 Countries
NAIAS Marks Highest Attendance Since 2003
Industry Events Embrace Spirit of NAIAS
Cobo Improvements Dazzle Show Visitors
Show Salutes NAIAS Visionaries
NAIAS Committee Gears Up for 2015
Thanks to NAIAS 2014 Sponsors
  2015 Show Dates - Press Preview, January 12-13 - Industry Preview, January 14-15 - Charity Preview, January 16 - Public Show, January 17-25  
 

Worldwide Unveilings Dominate at NAIAS

Worldwide Unveilings Dominate at NAIAS

NAIAS closed its doors with a celebratory finish befitting its 25th anniversary, counting 50 vehicle introductions – the majority being worldwide – presented to a crowd of 5,169 journalists from across the globe. Reflecting a healthier auto industry with spectacular products and technology and a stronger economy, optimism and confidence were felt on the show floor throughout the two weeks of the NAIAS. Overall attendance was at an 11-year high, Charity Preview raised $4.8 million - nearly a million dollars more than 2013, Industry Preview saw a significant increase in attendance, the show generated $365 million in economic impact, and Cobo Center showcased its world-class transformation. NAIAS 2014 was a show to remember, a show worth celebrating…all 25 years of it!

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NAIAS Media Reach Touches All Corners of the Globe


 
NAIAS Media Reach Touches All Corners of the Globe

Media from 60 countries converged on Detroit during Press Preview to cover the 50 vehicle unveilings, most of which were never-before-seen worldwide reveals. Journalists from the countries of Mongolia and Qatar were newcomers to this year’s show. In addition, for the first time Hawaii joined the list of 39 states covering the NAIAS. A total of 5,169 journalists from around the world attended Press Preview.

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Vice President Leads List of Top Officials at NAIAS Vice President Leads List of Top Officials at NAIAS
 
Vice President Leads List of Top Officials at NAIAS

Underscoring the importance of the news generated at the NAIAS and its relevance to the U.S. and world economy, an impressive list of top government officials visited NAIAS, including the Vice President of the United States, Joe Biden. In addition to Vice President Biden, NAIAS hosted four White House Cabinet members: Cabinet Secretaries Anthony Foxx, Department of Transportation; Thomas Perez, Department of Labor; Penny Pritzker, Department of Commerce; and Administrator Gina McCarthy of the National Highway Traffic Safety Administration. Four governors, including Michigan Gov. Rick Snyder, and several members of Congress as well as officials from Canada, China, Italy, Japan and Mexico also attended NAIAS 2014. Mayor Mike Duggan also made his first appearance at the show in his new role as head of the City of Detroit.

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Biggest Night of Giving Raises $4.8 Million; 23 Percent Over 2013


 
Biggest Night of Giving Raises $4.8 Million; 23 Percent Over 2013

Considered the largest single-night fundraiser in North America, Charity Preview once again let the world know that Detroit takes care of its children, raising $4.8 million for nine children’s charities. The 13,826 people gathered at Charity Preview raised nearly one million dollars more than 2013 and the highest amount since 2008. Presented by RBS Citizens/Charter One, Charity Preview was an evening of giving, glamour and gorgeous cars. Singer/songwriter Sheryl Crow performed in the new Cobo Atrium, Studio 25 at NAIAS rocked in the Grand Riverview Ballroom, coney dogs (synonymous with Detroit) were served to guests in the concourse and slippers (provided by Cars.com) were distributed throughout the evening to help rest weary feet. MLive Media Group hosted a red carpet, social media experience. WXYZ-TV Channel 7, the Official Broadcast Partner of the NAIAS 2014 Charity Preview, was there to cover all of the Charity Preview festivities.

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Studio 25 at NAIAS Rocks


 
Studio 25 at NAIAS Rocks

Studio 25 at NAIAS, the first-ever Charity Preview afterglow, proved incredibly successful, selling out at 2,250 tickets and drawing a crowd that celebrated all that is Detroit: cars and music. Sponsored by Opportunity Detroit and held in Cobo Center’s new Grand Riverview Ballroom, the event included popular tribute group Your Generation in Concert featuring Fifty Amp Fuse, dancing, ice bars, gourmet food stations, aerial performers and a performance by Helio Castroneves & Chelsie Hightower of “Dancing with the Stars.” Special thanks go to Cooper Standard for providing their performance. Other sponsors included MLive Media Group, Pandora and Sprint Velocity. A number of companies hosted private VIP lounges, providing their guests with an intimate spot to enjoy all the fun and energy surrounding the event. As a result of the overwhelming response to Studio 25 at NAIAS, organizers have plans for a similar event in 2015. Watch for announcements later this year!

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NAIAS Grows Social Media Audiences


 
NAIAS Grows Social Media Audiences

Increased social media coverage created a stronger connection with NAIAS audiences this year. Over 42,000 Facebook fans followed NAIAS, while more than 28,000 tracked the show on Twitter. During Press Preview alone, NAIAS was a trending topic on Twitter for a total of 15 hours! Plus, it was consistently in the top organic spot on day one of Press Preview. That’s the word from Embark Digital, social media partner for Preview Week and Ally Auto, the NAIAS Official Social Media Sponsor of Preview Week. What’s more, through MLive Media Group, Social Media Partner for Charity Preview, over 5,200 new media impressions were generated by auto show ads on MLive’s site. These ads were seen by over 3 million people. Adding to the connectivity was the Official NAIAS 2014 Mobile App, presented by WDIV-TV Local 4/ClickOnDetroit.com and the Detroit Auto Dealers Association. Also engaging audiences around the globe was the Auto Show Passport.

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Industry Preview Draws Attendees from 28 Countries

Supplier executives, designers, engineers and industry analysts representing 28 different countries took part in the two days of Industry Preview, a longtime and popular event of the NAIAS. Industry Preview is designed to give auto professionals an opportunity to connect with others in the industry and affords them the chance to compare and analyze the vehicles on display before the show officially opens. Combining the latest automotive products and services with the key minds behind them, Industry Preview attracted 34,040 attendees this year.

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NAIAS Marks Highest Attendance Since 2003

A true two-week celebration of the auto industry, the NAIAS recorded an 11-year high in total ticketed attendance with more than 800,000 visitors coming through the show doors. Total attendance for the 2014 show was 803,451. Despite frigid temperatures, show-goers flocked to Cobo Center to enjoy the hundreds of spectacular vehicles on display as well as a host of interactive exhibits and family friendly activities – filling the show with high energy. WXYZ-TV Channel 7 Family Day, an auto show stop by Detroit Tigers players, appearances from top race car drivers, along with the popular Auto Show in Motion indoor parades were just a few of the festive attractions drawing visitors to this year’s NAIAS.

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Industry Events Embrace Spirit of NAIAS Industry Events Embrace Spirit of NAIAS
 
Industry Events Embrace Spirit of NAIAS

A long list of significant and diverse events and awards programs have become synonymous with auto show time in the Motor City. This year was no exception. During preview week, a number of activities were held in conjunction with the NAIAS, including new symposiums such as Michigan International Speedway’s “Start Line to Finish Line” panel discussion. Some of the other programs held during NAIAS 2014 included: Society of Automotive Analysts 27th Annual Automotive Outlook Conference; 18th Annual Urban Wheel Awards; North American Car of the Year Award; North American Truck/Utility of the Year Award; Automotive News World Congress; The One Show Automobile Advertising of the Year Awards; EyesOn Design Awards; Autoline Supplier Symposium; Detroit Regional Chamber NAIAS Joint Legislative Hearing; Detroit Free Press Automotive Leadership Awards; Multicultural Media Luncheon; and Inforum Auto Show Breakfast.

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Cobo Improvements Dazzle Show Visitors


 
Cobo Improvements Dazzle Show Visitors

A transformed Cobo Center wowed visitors at this year’s NAIAS, and more changes are expected for next year as the venue enters the final stage of its $279 million renovation and expansion. Visitors to NAIAS 2015 can expect to see the entire riverfront side of Cobo Center opened up to dramatic views of the Detroit River. Show-goers can also look for meeting rooms on the third and fourth levels to be remodeled and for the concourse to be re-carpeted and refreshed to complement the convention center’s exterior changes. Outside, striking façade changes will be made to the exterior of the riverfront and Washington Boulevard sides, and giant video walls will be added to feature event information. Officials report Cobo’s transformation has contributed to a surge in Detroit’s convention business this year and into 2015.

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Show Salutes NAIAS Visionaries

Show Salutes NAIAS Visionaries



 
Show Salutes NAIAS Visionaries

2014 marked the 25th anniversary celebration of the NAIAS. It was a year to stroll down memory lane and relive some of the greatest moments of the NAIAS (click here for a nostalgic look at our “Celebrating 25 Years” Photo Tour highlighting photos from 1989 to present day). It was also a year to recognize four enterprising Detroit auto dealers – David Fischer, Ken Meade, Gordon Stewart and Robert Thibodeau, Sr., one transplanted German industrialist, Heinz Prechter, and an automotive media giant, Keith Crain, all of whom were architects in transforming the Detroit Auto Show into the NAIAS. “You bring the cars and we’ll bring the media,” they promised. With that promise, a carefully executed plan and the support of manufacturers, the media, sponsors and many others around the world, the local Detroit auto show was forever changed. The 25th anniversary of the NAIAS is over, but the success of the NAIAS year after year is a legacy to the individuals who had the vision and optimism to transform a small, regional auto show into what has become one of the top motor shows in the world.

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NAIAS Committee Gears Up for 2015 NAIAS Committee Gears Up for 2015


 
NAIAS Committee Gears Up for 2015

With NAIAS 2014 wrapping up to a successful finish last month, the NAIAS 2015 Committee is already deep in plans for the 2015 show, exploring new and innovative ways to set the bar even higher for next year’s NAIAS. Named to lead the show next year is NAIAS 2015 Chairman Scott LaRiche, assuming the title from 2014 Chairman Bob Shuman. “This year’s show was special given that we were celebrating the 25th anniversary of NAIAS as an international event,” LaRiche noted. “Bob did a wonderful job in providing leadership for this special edition of the NAIAS, ensuring that we were ready when the spotlight on the world’s automotive stage turned on in Detroit last month.“

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2011 Sponsors
 
Thanks to NAIAS 2014 Sponsors

The NAIAS 2014 extends thanks to the array of companies associated with the show as sponsors.

Premier Sponsors





Official Sponsors






 
 
About the North American International Auto Show
Entering its 26th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.



 
NAIAS 2014 Committee
Scott LaRiche, Chairmann
Paul Sabatini, Vice Chairman
Sam Slaughter, Committee Member
Ryan LaFontaine, Committee Member
Rod Alberts, Executive Director
 
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NAIAS 2015 Show Dates
Press Preview - Monday-Tuesday, Jan. 12-13, 2015
Industry Preview - Wednesday-Thursday, Jan. 14-15, 2015
Charity Preview - Friday, Jan. 16, 2015
Public Show - Saturday-Sunday, Jan. 17-25, 2015
  OICA  



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