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The Industry's Back!
Showcasing to the world an overwhelming feeling of automotive confidence, the NAIAS 2012 heralded loud and clear that the motor vehicle industry is making a comeback. Nowhere was that message more clearly demonstrated than during the show's Press Preview, where automakers took the wraps off dozens of brand new vehicles, over 90 percent of which were never seen before, anywhere. The reenergized spirit kept building as the show unfolded, with Industry Preview, Charity Preview and the Public Show all topping the previous year's attendance figures. In fact, NAIAS 2012 opened with its strongest first day attendance in five years. Before the show opened, it vowed to be bigger and bolder. NAIAS 2012 was all that and more, with a message -- from start to finish -- that announced, "The Industry's Back!"
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Worldwide Unveilings Attract Global Media Attention
More than 90 percent of the new vehicles introduced at NAIAS 2012 were worldwide reveals, and over 5,200 media converged on the Motor City to cover these exciting new-vehicle introductions. The journalists hailed from nearly 60 different countries. In fact, 29 percent of the scribes visiting the NAIAS were from outside of North America. U.S. journalists in attendance represented 40 states.
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Wheels Set in Motion for NAIAS 2013
With a strong foundation set in place by NAIAS 2012 Chairman Bill Perkins and his show committee, the NAIAS 2013 team is ready to hit the ground running. Jim Seavitt, chairman of NAIAS 2013, reports that planning for next year's show began even before the doors opened on this year's NAIAS. In fact, he says show organizers have adopted an approach of looking two to three years out in working with automakers and their vehicle launch strategies. Seavitt noted that meetings with automakers, here and abroad, are continuing to promote this forward-thinking approach. He added, "Bill Perkins has played an important role in facilitating this strategy, and he has helped this year's show live up to its reputation as one of the top motor shows in the world along with Geneva, Frankfurt and Paris."
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Obama Cabinet Members Travel to Detroit for NAIAS
Four members of President Barack Obama's White House Cabinet travelled to the Motor City to tour the NAIAS and exchange ideas with some of the industry's top officials and the media. Cabinet Secretaries John E. Bryson, Department of Commerce; Ray LaHood, Department of Transportation; Steven Chu, Department of Energy; and Administrator Lisa P. Jackson, Environmental Protection Agency, made a visit to the show, in addition to several governors and members of Congress. The NAIAS has a long history of attracting top government officials, even U.S. Presidents, because of its unparalleled access to new products and technologies, world industry leaders and influential journalists.
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"Good Morning America" Tells Nation About NAIAS Tweetup
Twitter was burning up with tweets from the show floor, thanks to a Tweetup organized by WXYZ-TV Channel 7 and its Twitter and Facebook social media friends. The group, who gathered at the NAIAS in the early morning hours fully armed with smartphones and cameras, quickly filled Twitter and Facebook with behind-the-scenes photos from the show. Sam Champion from "Good Morning America" (GMA), who was live at the NAIAS, let the nation know about the Tweetup several times during his GMA broadcast. Social media, in general, surged at this year's NAIAS. Show officials report that LikeAutoShow.com reached over 727,000 Facebook users and gained more than 7,000 new "likes" during the show. Twitter #NAIAS had 4.6 million impressions alone from Jan. 9 -- 18.
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Global Media Previews The Gallery
For the first time ever, media from around the world had the chance to preview The Gallery before the private automotive venue opened to guests. The press was invited to the MGM Grand Detroit to see the stunning collection of performance and über-luxury vehicles -- 15 brands and 28 products in total -- at a special afternoon media reception. Later that evening, invited guests had their chance to view the magnificent vehicles, including entries from such prestigious marques as Lamborghini, Ferrari, Aston Martin, Rolls-Royce, Maserati and Bentley. Chef Wolfgang Puck added to the experience by preparing a special dinner for those in attendance. The Gallery has been held in conjunction with the NAIAS for five years, bringing the most discriminating automotive enthusiasts to ultra-luxury makers and helping generate millions of dollars in sales.
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World's Auto Community Gathers at Industry Preview
Industry Preview kept the momentum building during Preview Week, with 23,043 attendees, representing 28 countries and 1,900 companies. Attendance at the two-day event was up over the previous year, once again representative of an enthusiasm not seen in the auto industry for a few years. The event draws industry analysts, supplier executives, designers, engineers and auto enthusiasts who come to compare, analyze and benchmark the more than 500 cars and trucks on display.
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Parades, WXYZ Family Day Bring Back Record Crowds
Attendance at this year's show was the highest since 2005, and there were plenty of reasons why 770,932 people came through the show doors during its nine-day run. While the NAIAS showcased a world of great vehicles, nearly every exhibit also featured an interactive family-oriented element. There were new special events, too. The new NAIAS Parade of Cars and Stars, held twice daily on the show floor, drew thousands of auto enthusiasts and families anxious to get a look at luxury vehicles, local celebrities and fun characters from The Parade Company. Once again, WXYZ-TV's Channel 7 Family Day -- filled with family friendly activities -- brought people of all ages to the show and helped set an attendance record for that day.
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$3 Million Raised at Charity Preview; Ticket Sales Up 20 Percent
Yet another sign that the auto industry is back, this year's Charity Preview raised $3 million to benefit southeast Michigan children's charities. Ticket sales for the black-tie gala were up 20 percent from last year. Organizers report that right before the doors opened to Charity Preview, they were a mere 12 tickets short of their goal of 12,000 tickets sold. Determined to hit their goal and help out local kids in need, the Detroit Auto Dealers Association purchased the remaining dozen tickets. Widely regarded as the largest single night fundraiser in North America, Charity Preview has raised over $87 million since 1976 -- over $36 million of which was raised in the last eight years alone.
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Pure Michigan Brings Cars, Colleges, Contest to NAIAS
Pure Michigan and the Michigan Economic Development Corporation shined the spotlight on Michigan by playing a key role in a number of important NAIAS activities. Thousands of media and show visitors took a spin around the Pure Michigan Ride and Drive Track, testing out electric and hybrid vehicles. Engineering students from several Michigan universities had the chance to visit the show and hear from Michigan Governor Rick Snyder as part of Pure Michigan's inaugural Collegiate Engineering Day. Plus, Pure Michigan helped bring the NAIAS its first-ever social media contest, the Pure Michigan Dream Vacation. Sponsored along with the NAIAS, Buick and Delta Air Lines, the contest runs through February and will award a five-night stay at some of Michigan's finest destinations. Visit LikeAutoShow.com to enter.
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NAIAS Signs Multi-Year Cobo Agreement
The NAIAS and the Detroit Regional Convention Facility Authority (DRCFA) recently signed a five-year contract that will keep the show at Cobo Center through 2017. "It is our way of saying, 'Detroit, we are with you,'" noted NAIAS 2012 Chairman Bill Perkins at the contract signing. The DRCFA has initiated a $299 million renovation of Cobo Center that will transform the convention center into one of the top global venues in the world, further reinforcing NAIAS' stature on the international motor show circuit. The Cobo Center project is scheduled for completion by January 2015.
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Standing-Room Crowd Greets
"Big Four" Leaders
Detroit Mayor Dave Bing, Oakland County Executive
L. Brooks Patterson, Wayne County Executive Robert Ficano and Macomb County Executive Mark Hackel were welcomed by a standing-room-only crowd as over 500 movers and shakers attended the headline-grabbing "Big Four" event held during the NAIAS. Presented by the Detroit Economic Club (DEC) and the Detroit Auto Dealers Association, along with
WWJ-TV CBS Detroit, the event was held during the NAIAS, as it has for the past three years. The program was moderated by Carol Cain, Emmy-winning senior producer and host of WWJ-TV CBS Detroit's "Michigan Matters," and Detroit Free Press columnist. Click here to watch video highlights of "Michigan Matters" coverage of the DEC program.
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Thanks to Our NAIAS 2012 Sponsors
The NAIAS 2012 extends thanks to the array of companies associated with the show as sponsors.
Premier Sponsors
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Cairo International Motor Show
February 28 (pc)
OICA Profile
Geneva, 82nd International Motor Show
March 6 (pc)
salon-auto.ch
Zagreb International Auto Show
March 22 (pc and lcv)
zv.hr
Belgrade International Motor Show
March 26 (cv)
belgradefair.rs
Bangkok International Auto Show
March 26 (pc and lcv)
OICA Profile
Amsterdam International Motor Show
April 17 (cv)
autorai.nl
Beijing, International Automotive Exhibition
April 23 (pc and cv)
china-autoshow.com
Brno Autotec
June 5, 2011 (cv)
bvv.cz
(pc) Passenger cars
(lcv) Light commercial vehicles
(cv) Commercial vehicles
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Moscow Auto Salon
August 29 (pc)
svab.bg
Hannover, 64th International Motor Show
September 18 (cv)
iaa.de
Jakarta, 20th Indonesian International Motor Show
September 21 (pc and lcv)
dyandra.com
Paris Motor Show
September 27 (pc and lcv)
mondialautomobile.com
Kiev International Motor Show, TIR
October 10 (cv)
tir-motorshow.com.ua
Sydney International Motor Show
October 19 (pc and lcv)
motorshow.com.au
Sao Paulo, 27th International Automobile Trade Show
October 21 (pc and lcv)
salaodoautomovel.com.br
Istanbul International Auto Show
November 1 (pc)
odd.org.tr
Bologna
December 5 (pc and lcv)
motorshow.it
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About the North American International Auto Show
Entering its 25th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.
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NAIAS 2012 Committee
Bill Perkins, Chairman
Jim Seavitt, Vice Chairman
Committee Members:
Bob Shuman
Scott LaRiche
Paul Sabatini
Rod Alberts, Executive Director
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Follow us on Twitter and Facebook for highlights and updates!
NAIAS 2013 Show Dates
Press Preview - Monday-Tuesday, Jan. 14-15, 2013
Industry Preview - Wednesday-Thursday, Jan. 16-17, 2013
Charity Preview - Friday, Jan. 18, 2013
Public Show - Saturday-Sunday, Jan. 19-27, 2013
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