All Roads Lead To NAIAS

Detroit is where future mobility innovations meet the pavement. With the largest concentration of the world’s top automotive and technology executives, designers, engineers and thought leaders, the North American International Auto Show serves as the global stage for companies to debut brand defining vehicles and industry-shaping announcements.

The 2017 Show

Last January, the 2016 NAIAS featured 61 vehicle introductions, a majority of which were worldwide debuts. News coming out of NAIAS is heard across the globe as more than 5,000 journalists from 60 different countries annually attend to cover the latest and greatest happenings our industry has to offer.

With the integration of AutoMobili-D, the 2017 NAIAS will serve as the world’s leading showcase of vehicles and technologies aimed at defining how people across the globe experience mobility.

NAIAS is unmatched in the industry in presenting six unique shows in one, including: The Gallery, an ultra-luxury automotive event, AutoMobili-D, an inside look at future mobility platforms, Press Preview, Industry Preview, Charity Preview and all concluding with a nine-day Public Show.

The Gallery - January 7, 2017

2017 marks the tenth year of the ultra-luxury automotive event, The Gallery. This event has now become the official kick-off to the North American International Auto Show. Once again, the event is hosted at the luxurious MGM Grand Detroit where a strolling dinner will be served by world-renowned chef Wolfgang Puck in the Ignite Lounge. Guests will then have the opportunity to stroll through the MGM Grand Ballroom and experience a nearly $7 million collection of the most amazing automobiles the world has to offer, including brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Porsche and Rolls Royce. In addition, executives and designers responsible for the creation of these products will be on hand to discuss the brands.


Automobili-D is a dedicated exposition focused on the rapidly evolving global automotive and mobility landscape. Spearheaded by NAIAS, AutoMobili-D will run in conjunction with the 2017 auto show and will feature more than 100 companies, including automakers, tier one suppliers and tech startups. AutoMobili-D will kick-off on Sunday, January 8, 2017, the day prior to the start of NAIAS Press Days (Jan. 9-10), and will run through NAIAS Industry Days (Jan. 11-12). A very prominent industry thought leader will keynote Sunday’s opening ceremony following an open house that will allow guests to network with peers and participating companies as well as interact with the technologies and vehicles on display. NAIAS will dedicate specific press conference slots for participating AutoMobili-D companies on the afternoons of both Press Days.

Press Preview - January 9-10, 2017

Join exhibiting automakers and tier one suppliers along with journalists on a global stage for two full days of reveals, debuts and memorable moments. Featuring over 750 vehicles and countless interactive displays, NAIAS is North America’s largest and most prestigious automotive showcase.

Please note: NAIAS-issued media credentials are required for admittance.

Industry Preview - January 11-12, 2017

Connect and share insights with over 35,000 automotive professionals and analysts representing over 2,000 companies from around the world. This unique networking and professional development opportunity brings together the key individuals responsible for the leading-edge products, technologies and services on display at NAIAS.


Charity Preview - January 13, 2017

Charity Preview is your opportunity to be part of one of the most exclusive, high-profile charitable fundraising events in the nation.

Proceeds directly benefit a wide range of children’s charities that are making a positive impact in southeastern Michigan. Since 1976, Charity Preview has raised more than $106 million, with over $41 million raised in the last 10 years alone.


Public Show - January 14-22, 2017

Experience an automotive event unlike any other. At NAIAS you have the opportunity to see up-close the vehicles and technologies that will shape the future automotive landscape. From muscle and electric cars, to high-performance supercars and full-size trucks, NAIAS has something for everyone to enjoy.


Cobo Center
1 Washington Blvd.
Detroit, MI 48226