JANUARY 14-21, 2018

The inaugural launch of AutoMobili-D in 2017 featured more than 180 brands, ranging from automakers, to suppliers, to tech startups as well as universities and government organizations. No other event in North America provides an international platform for this vast array of companies, organizations and thought leaders under one roof.

From John Krafcik debuting the fully autonomous Chrysler Pacifica, to Carlos Ghosn providing insights into Nissan’s plans for a connected future, to Julia Steyn on Maven’s outlook on urban mobility as a “service,” these great industry leaders and many others took the stage and delivered more than 40 hours of mobility-focused announcements and discussions.

Located only steps away from the over 5,000 journalists using the industry-best Michelin Media Center, AutoMobili-D features 150,000 sq. ft. of dynamic display communities in the Cobo Center Atrium overlooking the international waterway and the adjoining Planet M hall.


Unique communities of participating companies and tech startups will cover the following five key mobility areas.

The Michigan Economic Development Corporation will play a significant role in supporting AutoMobili-D in 2018. PlanetM, the state’s partnership branding initiative to foster, retain and grow the mobility sector and position Michigan as the global epicenter for future transportation, will spearhead many new initiatives during the 2018 show, including:

  • Future Automotive Career Exposition (FACE) – Participating AutoMobili-D companies will have the opportunity to interact face-to-face with qualified candidates and fill needed positions across a wide array of disciplines at the first weekend of Public Show (Jan. 20 – 21).
  • Match Meetings – Through a series of vetted, prescheduled meetings on Monday and Tuesday (Jan. 15 – 16) of Press Days, as well as Wednesday (Jan. 17), the first Industry Preview day, participating AutoMobili-D companies will now be able to connect and meet with four key audience groups:
    • Automakers
    • Startups
    • Suppliers
    • Venture Capitalists

Timing and Content

AutoMobili-D will kick-off with keynote addresses and press conferences on Sunday, January 14, 2018, the first day of NAIAS Press Days (Jan. 14-16), and will remain open throughout the first weekend of Public Show (Jan. 20-21). NAIAS will dedicate specific press conference slots for participating AutoMobili-D companies on the afternoons of both Press Days.

Planet M Hall will be open:

Sunday, January 14, 2018 – Thursday, January 18, 2018
12:00 – 6:00 p.m.
Friday, January 19, 2018
6:00 – 9:00 p.m.
Saturday, January 20, 2018 & Sunday, January 21, 2018
9:00 a.m. – 9:00 p.m.


AutoMobili-D will showcase a special innovation community within the exposition that will feature 50 startups from around the world. Now in its second year, NAIAS has partnered with Techstars Mobility, based in Detroit, to curate the roster of participating startups and provide its expertise on innovators looking to disrupt the transportation industry.

Techstars Mobility focuses on investing in the future of mobility and transportation. It looks for startup companies building technologies and services that enable people and goods to move around more freely. The accelerator unites automotive and mobility industry leaders with a select group of the most innovative, emerging startups for a 90-day mentorship-driven program.

“Techstars Mobility operates at the intersection of two of Detroit’s biggest strengths: its automotive dominance and its entrepreneurial resurgence. Partnering with the NAIAS allows us to continue to strengthen this message across the world and bring the most innovative, emerging startups to Detroit,” said Ted Serbinski, managing director, Techstars Mobility. “When you look at NAIAS compared to other events in terms of global coverage and media attendance, the decision was easy as to why Techstars must be part of this event.”


Home to an extraordinary array of automotive research and development and advanced manufacturing assets, Detroit and Michigan has quickly established themselves as the global epicenter for connected and autonomous vehicle research and technology. With more than 89,000 engineers, Michigan ranks first in the nation for its concentration of engineering talent and number of automotive related businesses (462).

“The way the world views mobility is being reshaped and redefined right here in Michigan,” said Rod Alberts, Executive Director, NAIAS. “There’s unparalleled research, design, testing and infrastructure development happening right in our backyard. When coupled with the global stage NAIAS provides, this creates the ideal venue for both established companies and tech startups alike to showcase their technologies and future products to an unrivaled concentration of industry peers and international media.”

For more information on AutoMobili-D, contact Bob Caza, NAIAS communications director at bcaza@dada.org. Companies interested in exhibiting can contact Tavi Fulkerson of the Fulkerson Group at tavi@fulkersongroup.com.

Contact Us

Automobili-D Sponsors

Title Sponsor of AutoMobili-D

AutoMobili-D Opening Reception Sponsors

AutoMobili-D Special Attraction Sponsors

Official Strategic Partner of AutoMobili-D

For further information regarding NAIAS sponsorship opportunities, please contact Tavi Fulkerson of The Fulkerson Group at 248-819-8332 or tavi@fulkersongroup.com.