Detroit, MI - December 30, 2009 - On Monday, Jan. 11, the doors of Cobo Center will open to the 2010 North American International Auto Show (NAIAS). Beginning on Monday instead of Sunday, the new schedule creates a more efficient timeline for manufacturers and press alike during two jam-packed days of worldwide press reveals and announcements. Thousands of global journalists will be on hand to report on the latest product and industry information from the heart of the automotive sector in Detroit.

"One of the world's most prestigious automotive events is less than two weeks away," said Doug Fox, chairman, 2010 NAIAS. "To date, we're anticipating some 40 debuts, 30 worldwide and 10 North American, which will make for a very full two days of press conferences at Cobo Center. In addition to the press conferences being held, the media will also be able to explore the all-new 37,000 square-foot Electric Avenue on the main show floor, as well as test drive environmentally-friendly vehicles again in the MEDC EcoXperience in Michigan Hall. It will be an opportunity for journalists to take advantage of every moment."

Media can still register by visiting www.naias.com and submitting credential requests online.

Monday, January 11, 2010
7:00 a.m. - Media Credential Office Opens / Oakland Concourse

7:00 a.m. - Show Floor Opens

7:30-7:50 a.m. - NAIAS 2010 Opening Ceremony / Michigan Hall Stage

8:00-8:30 a.m. - North American Car and Truck of the Year Awards / Michigan Hall Stage

*****

8:45-9:10 a.m. - Ford / Cobo Arena

9:25-9:50 a.m. - Buick and GMC

10:05-10:30 a.m. - Toyota / Riverview Ballroom

10:40-11:05 a.m. - Volkswagen

11:15-11:40 a.m. - Mercedes-Benz

11:50 a.m.-12:15 p.m. - BMW

12:25-12:50 p.m. - Audi

1:00-1:25 p.m. - Bentley

1:35-2:00 p.m. - Honda

2:10-2:35 p.m. - Kia

2:45-3:10 p.m. - MINI

3:20-3:45 p.m. - Hyundai

3:55-4:20 p.m. - Chevrolet

4:30-4:55 p.m. - SMS Supercars

Tuesday, January 12, 2010
7:30 a.m. - Show Floor Opens

8:00-8:25 a.m. - Lincoln / Cobo Arena

8:40-9:05 a.m. - Cadillac

9:15-9:40 a.m. - Subaru

9:50-10:15 a.m. - BYD

10:25-10:50 a.m. - Commuter Cars

11:00-11:25 a.m. - CT&T United

11:35 a.m.-12:00 p.m. - Revenge Designs

12:10-12:35 p.m. - Tesla

*****

12:45-1:10 p.m. - Michelin / Detroit Hall Stage, Main Floor

1:20-1:45 p.m. - MEDC-X Prize / Detroit Hall Stage, Main Floor

1:55-2:20 p.m. - ZF Group / Detroit Hall Stage, Main Floor

2:30-2:55 p.m. - Dow Kokam / Detroit Hall Stage, Main Floor

3:05-3:30 p.m. - EyesOn Design Awards / Detroit Hall Stage, Main Floor

The North American International Auto Show
Rod Alberts - Executive Director
Entering its 22nd year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com.

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Press Preview - Monday-Tuesday, January 11-12, 2010
Industry Preview - Wednesday-Thursday, January 13-14, 2010
Charity Preview - Friday, January 15, 2010
Public Show - Saturday-Sunday, January 16-24, 2010