The tongue-in-cheek phrase "predictable as Michigan weather" is
a good way to describe the rollercoaster known as the global
automotive economy. But for 2010, economic forecasters have at
least one haven to view what's on the horizon: NAIAS - one of the
world's premiere automotive and consumer events - will take place
at Detroit's Cobo Center Jan. 11-24, 2010.
With a combination of buzz generated by the 2009 NAIAS and an
auto industry reinventing itself daily, it promises to be a very
exciting 2010. When the world's auto industry - including
suppliers, manufacturers and consumers - converge once again in
Detroit this January, there will be plenty to learn about emerging
players and those new products that will take us into the next
decade.
"We have a great show coming to Cobo this January," said Doug
Fox, NAIAS Chairman. "Key individuals in the industry have told us
they were extremely pleased by what was achieved at the 2009 NAIAS
despite the worldwide economic challenges. The world is once again
relying on the NAIAS as a forum to navigate changes, not just from
the auto industry, but the global economy it affects."
Fox indicated the 2009 NAIAS brought nearly 5,500 international
journalists to Detroit to witness and cover more than 50 product
reveals. In addition, more than 650,000 consumers visited the NAIAS
during Public Days. Also in 2009, with support from the State of
Michigan, through the Michigan Economic Development Corporation's
(MEDC) EcoXperience in Michigan Hall, the show added displays and
environmentally friendly ride and drives that propelled NAIAS to
new heights. More features and elements to the 2010 NAIAS will be
announced in the coming months.
"We are looking forward to keeping our benchmark status on the
international show circuit," Fox said. "Our 2010 show is going to
be another milestone as well as another opportunity to illustrate
what our city is all about and how this vital industry impacts the
world."
